Packaging Development Improves
Shelf Position and Sales Performance; Information Architecture Aids Management of Product Line Portfolio!
Packaging/Merchandising
Redesigned graphics of Purdy roller cover and mini-roller packaging and shelf cartons/labels; created information architecture which focuses on key communication points and simplified shopping experience; validated graphics across other product categories.
“Our roller cover packaging really needed help. It didn’t support the premium positioning of our brand; in fact, it looked liked one of the cheaper products on the shelf. We called in M Force, who had just completed refining our brand’s visual identity. We knew they could jump in right away and create a design that would work across all of our product lines. Their team studied the information needs of both Pro Painters and Consumers. They evaluated what was different about each type of roller cover, and made sure those differences were obvious on the package and on the displays. The results far surpassed our expectations. Better shelf position. Expanded assortments. More off-shelf placement. Increased POS. We couldn’t have done it without them.”
Bill Pavilonis
Director of Marketing
Applicators and Caulk
The Sherwin-Williams Company
Comprehensive Audit and Site Planning Provide Foundation for Extensive Web Site Development for 3 Unique Brand Offerings!
Web Development
Completed industry audit; created site development plan for 3 Sherwin-Williams paint applicator brands (Purdy, Bestt Liebco, and Quick Solutions brands); developed creative; wrote content; managed internal/external resources to complete development, tested and launched all 3 sites.
“This project was pretty involved and spanned over 18 months. We were in the middle of updating our marketing materials for the Purdy brand; and the Purdy web site was on our
to do list.
We needed someone who understood our brand, who could expand our educational offering, and who could help improve the overall functionality of the site. We already had a back-end design resource, so we looked for someone who could create the front-end--develop content and manage the overall development. They needed to do the same for our Bestt Liebco and Quick Solutions brands too.
M Force fit that bill nicely. I had worked with them closely on other successful brand communication projects. They do great work! They didn’t disappoint us on the various phases of this project either.”
Kris Iverson
Former Creative Manager
Paint Sundry Brands
The Sherwin-Williams Company
Initial Business Evaluation
Supports Market Opportunity;
Brand Development Wins Over Retailers and Development Partner!
Brand Development
Completed business assessment; created Kangaroo Shelter brand, logo, and overall identity for new business division selling proprietary products; developed sell-in presentation for use with large retailers; provided support for initial trade show exhibition; developed packaging and installation instructions for initial product offering.
“As a company with a lean marketing organization, I rely heavily on third party marketing support. Specifically, I rely on Mark Koehneke and his team at M Force. I have utilized the talent at M Force on more than one occasion and most recently used the organization to prepare for a new proprietary product launch that required market research, brand development, photography, packaging, instruction manuals, presentation preparation, launch strategy, etc. With M Force’s strategic marketing support and guidance, all the pieces of the puzzle came together nicely and the product was successfully launched to big box retailers. I strongly recommend M Force to any organization requiring strategic marketing support."
Doug Schreffler
Former VP of Sales & Marketing
Western Industries
Plastic Products Division
Comprehensive Event Marketing Program Targets Heavy Users;
Builds Loyalty via Interactive
Education and Demonstration!
Target Audience Demonstration & Education
Planned and executed over 200 local and regional end-user marketing events for a variety of office product categories; managed recruiting and scheduling; coordinated product sampling and premiums; developed national consumer promotion; wrote educational seminars; conducted periodic program evaluations.
“Mark and his Team understand end user marketing… and the value of taking the time to build a relationship with the heavy users of our products. For us, it was the Administrative Professionals and their national organization (IAAP).
This program started out focusing just on the Swingline brand and eventually included 5 of our business units. M Force worked closely with our sales and marketing teams to develop and execute this program. Throughout the 2-1/2 years they ran this program for us, they continued to gain feedback and make refinements to the program so we would get the best results and gain measurement of our success.
The entire M Force team was a delight to work with on this program. They were creative, professional, and highly organized, and made my life easy along with the lives of my sales team. Their follow-through was outstanding with focus on every detail. More, importantly, M Force helped our company make a huge impact on our target audience. The Admins loved us and we were the BUZZ of local chapter meetings. We were a STAR at regional shows with the ideas and programs M Force created. The Admins waited in long lines at their national convention to talk with us and learn about the products we were demonstrating.”
Bobbie Bertelsen
Western Regional Manager/Mass Market
ACCO Brands
