"As we were preparing for a major new product launch effort for the
Swingline brand, we searched for a company that could provide integrated new product launch planning and execution support. M Force was our 1st choice.

They had extensive experience in planning and executing new product and brand launches – both from the agency side as well as from within
corporate marketing environments. They had also developed a thorough understanding of our products and channels, having worked closely with
our team on 20+ past channel, product and brand marketing initiatives.

The outcomes associated with this launch effort clearly exceeded our expectations. As a result, M Force continued to serve as an extended
member of our marketing team and for other ACCO business units over
a 6-1/2 year period.

If you need external resources in the product, channel or brand areas, I
would highly recommend the M Force team. You can insert them at any
stage of the development process and they will deliver. They will
assemble a very capable and experienced team of individuals, and
work closely with you to help you meet your objectives."

Jeff Ackerberg, former President, Workspace Tools Division,
ACCO Brands.

"M Force was instrumental in driving the development of a new line of
surface preparation tools for the Purdy brand. Despite this being a
competitive category, the team was diligent in developing a high-quality competitive product that was widely accepted in end-user testing. As a
result of these tests, the full line was successfully launched nationwide beginning in 2008.

The individuals that make up M Force provide a wealth of knowledge and experience in the areas of research, design and implementation. They embrace the products and people they are working for and provide a professional, yet friendly, approach. I would highly recommend their
services to any marketing or brand professional looking to form a strategic partnership to grow their business."

Tom Hatcher, former Senior Brand Manager, Purdy Brand,
The Sherwin-Williams Company.

"M Force team provided us with invaluable, actionable information that ultimately allowed us to displace a significant number of competitors with
the nation's leading builders and generate incremental revenue and profit.

The information, study, research and analysis provided by them was
precise, effective, timely, and actionable.

Their personnel are of the highest caliber—they are intelligent, creative, analytical, practical, and knowledgeable about our industry."

Wally Schwartz, Director–Sales, Builder Channel; Kohler Co.,
Plumbing Americas.